Our People

We are pleased to provide profiles to introduce our executive leaders and some of our consulting team members.

Angela Cheney
President and CEO

Angela Cheney cofounded Business Advantage Consulting in 2000 and has been president and CEO since December 2014.  Angela is a deeply caring, compassionate and motivational executive dedicated to ensuring superb customer service to our clients. She believes that a healthy, strong and relevant Business Advantage means working with and encouraging a team of exceptional and creative professionals dedicated to ongoing personal growth as well as the continued success of the organization and its clients.

Angela is a collaborative team-builder who believes in empowering team members, personally and professionally.  She believes effective professionalism requires team members to provide services about which they are passionate and that provide a heartfelt sense of purpose.  Angela is committed to a corporate environment that allows team members to maintain a realistic work/life balance and express their sense of compassion.  She believes in celebrating milestones and successes – personal and professional – and injecting fun and laughter into project efforts whenever possible.

Personally, family is very important to Angela. She has learned that life is too uncertain to NOT get family and friends together and have some fun at every opportunity.  She has four children – two adult sons plus twin daughters who live at home while attending California State University, Sacramento.  Angela loves living a healthy lifestyle that includes hiking, biking, hot yoga and, of course, spa days whenever possible.  She also is passionate about cooking (and eating!) and traveling to explore other countries.  This international perspective has led her to sponsor children through Compassion International in Peru, Bolivia and Africa. She supports organizations that help and nurture people through difficult seasons of life, such as Foundation for Recovery (www.forrecovery.org), Alternatives Pregnancy Center (www.alternativespc.org), Focus on the Family (www.focusonthefamily.com) and church international mission trips.

Richard W. Lytle, MBA,  PMP, CSM  Certified Consulting, Certified Business Consulting, Change Practitioner, Sacramento, California
Chief Operating Officer

Rick Lytle is a motivational leader with more than 25 years operational, project management and organizational effectiveness experience in the healthcare industry and government. He possesses the ability to quickly analyze complex organizational challenges and formulate effective solutions and interventions, garnering positive results. He pays close attention to cost-effectiveness and the bottom line.  Rick has proven experience efficiently aligning business operations, with a focus on strategic communication, best practices and organizational change management. He possesses exceptional skills designing, implementing and providing evaluation and assessment of performance improvement policies and programs. He is a seasoned project, program and PMO manager with extensive experience providing process analysis, process development, and developing and implementing process recommendations. He earned a Master’s degree in Management/Business Administration from the University of Redlands and a Bachelor of Arts in journalism from Humboldt State University. He is certified as a Project Management Professional® from the Project Management Institute®; Change Management Practitioner from the Prosci® Change Management Learning Center; Certified ScrumMaster ® from the Scrum Alliance® and Managed Healthcare Professional from the Health Insurance Association of America ®.

On a personal level, Rick is a family man, married to his wife JoAnn for more than 35 years and proud father of three adult children. He enjoys a good book, movies, hikes, playing guitar (not very well but enthusiastically) and writing creatively. He is active in his local church and loves encouraging people to live with purpose in community. Rick and JoAnn personally invest time and resources in multiple non-profit organizations, including the Oasis International LTD. (www.oasisint.net), New Beginnings program (www.newbeginningsgoldcountry.org) and World Vision (www.worldvision.org ).

Britt Baysinger, PMPPMP_Business_Card_Logo
Chief Technology Officer
Chief Financial Officer

Business ConsultingBritt Baysinger is a versatile technologist and IT professional with key competencies in electronic content management, project management, process engineering and independent validation and verification services. As a respected strategist he has worked with two of the nation’s largest pension funds to incorporate content management technologies into their organizations. His 18 years of project management experience allows him to quickly adapt to dynamic and changing environments, while operating successfully in high-stress and multi-tasking situations. His attention to detail and innovative ideas keeps him in high demand by clients and partners looking to build high performing project teams. Whether leading or participating, Britt brings a wealth of experience to any project looking to achieve valued results.

Britt excels at leading project teams aimed at developing new methods for managing enterprise business content including establishing new processes and tools; and providing process analysis and business process re-engineering services while managing a project to deploy a content management system. He earned a Bachelor of Science in Business Administration from the University of Phoenix. He is certified as a Project Management Professional® through the Project Management Institute® and as a AIIM SharePoint Practitioner.

An avid sports fan, Britt met his wife Ina on a trip to Los Angeles to attend an Oregon Ducks/UCLA Bruins football game; 14 years later they are still going strong. A father of four, he has an 8 year-old daughter, twins in college and a recent college graduate. Growing up in a Christian home, he remains active in his local church. He also enjoys many outdoor activities, including biking, hiking, fishing and even the occasional round of golf.

Elizabeth (Betsy) Figueiro-Steinbrueck
Senior Project Manager

Betsy Figueiro-Steinbrueck has had outstanding success in building and maintaining relationships with key internal and external customers. She is versatile, highly customer oriented, and results oriented. She has more than 30 years of experience providing management analysis with a track record that demonstrates self-motivation, team motivation and results, creativity and initiative to achieve both corporate and personal goals.

Betsy specializes in providing project oversight, process analysis, development and implementation. She has proven experience developing and implementing performance management measurements and evaluating policies and programs for the federal/state government and health care industries. She has extensive experience providing management, process design, development and health care analysis. Her unique ability to understand client needs and expectations while identifying and filtering through operational detail, results in quality products and satisfied customers.

Stephen (Steve) J. Mershon, MS, MBA, PMP, CSMPMP_Business_Card_Logo
Senior Project Manager

Steve Mershon is certified as a Project Management Professional® from the Project Management Institute® and certified Scrum Master with a Master of Science in Computer Information Systems and a Master of Business Administration. He holds a Six Sigma Black Belt. Steve has over 20 years of experience in the Silicon Valley Semiconductor Industry working in new product development and introduction for Applied Materials, Silicon Valley Group, and Kulicke and Soffa as an Engineering Manager, Technical Support Manager, and Marketing Engineer. He traveled extensively throughout the US, Europe, Japan and Korea for these new product development and introduction efforts. In other career path advances, Mr. Mershon had the opportunity to manage resources from Price Water House Coopers, Accenture, and KPMG collaborating on business process development, information technology and organizational change management projects.

Upon moving his family to the Sacramento area in 2003 he applied his project management, business process development, information technology development /implementation and organizational change management skills to a variety of projects in support of a number of state agencies. These organizations included the California Department of Public Health, California Department of Transportation, California Public Employees Retirement System, California State Teachers Retirement System, California Correctional Health Care Services, and California Department of Health Care Services. In addition, Mr. Mershon managed projects for Aetna Health and Dignity Health Medical Foundation.

Steve is dedicated to balancing his energies in support of community volunteer work. He is the former Communications Leader for the Sacramento Valley Project Management Institution Chapter, a former spiritual care volunteer for Kaiser Hospital, and a current member of the Advisory Council for the Kairos Prison Ministry for California State Prison in Folsom.

Craig S. Osborn
Senior Project Manager

consulting expertCraig Osborn specializes in improving operations and maximizing the value of information technology (IT). Recognized by clients for his insightful leadership, he has 27 years of experience within both government and private industry. His experience spans the complete life cycle – strategic planning, change management, requirements definition, selection of software & vendors, development, testing, training, implementation, process improvement, and sound governance.

Within the public sector, Craig has both led and been a key contributor for multiple process improvement projects, technology projects, and strategic planning projects for many State of California clients. Craig has provided assistance to public sector clients on business/system analysis, requirements determination and determining the “best fit” solutions to improve his client’s effectiveness and efficiency.

He has also conducted numerous professional engagements to improve clients’ operations. These skills provide him the keen ability to analyze, manage and produce exceptional results for his clients. He focuses on service turnaround times; competitiveness/cost of operations; internal organizational optimization; customer satisfaction and service; and culture and collaborative decision-making. He received his Bachelor of Arts in Physics with a concentration in Computer Science.

Craig believes in service to the community. He serves as the President of the Board of Directors of Beanstalk Childcare Programs, a $10 million non-profit Sacramento-area organization providing child care and nutrition services to children, primarily in low-income families, throughout the six-county region. He has been entrusted by the Folsom-Cordova Unified School District Trustees as Chairman of the Citizens Oversight Committee. He also serves as the Vice President of the Cordova Community Council and has been Chair of two elementary school Site Councils providing stewardship of discretionary public funds for improving the quality of education. He is also a longtime volunteer in school classrooms and as a youth soccer and baseball coach. He is raising his 4 children in the Sacramento area.

Larry Perez, PMPPMP_Business_Card_Logo
Senior Project Manager

Larry Perez is a skilled and successful senior program manager, with an emphasis on delivery and engagement management. He has strong business and technical experience from both the public and private sectors and provides outstanding service and dedicated performance to all clients he serves. Larry’s demonstrated strengths are assisting business entities with project delivery execution and providing guidance as a technical resource and subject matter expert. Larry is certified as a Project Management Professional® from the Project Management Institute® and has over 14 years of professional project management consulting experience. He is an excellent problem solver with a reputation for achieving goals using sound judgment, strong decision-making, and superb leadership built on more than 24 years working in information technology. Larry has proven delivery services management experience with effective strategic management and demonstrated experience in Healthcare IT consulting and IT Project/Program oversight.

Larry’s faith has provided a strong foundation of purpose and service. He has been actively involved in serving many areas of his community and church for over 20 years. He is a Court Appointment Special Advocate (CASA) and is honored to serve children that have been removed from their homes due to abuse, neglect or abandonment.

At home, Larry’s family (wife of 25 years, two sons attending California State University, Sacramento, and a daughter in high school) enjoy his keen sense of humor (i.e. ‘dad jokes’), love of grilling, cooking, game playing and supporting any and all activities his family members engage in.

Rick Wilson
Senior Business Analyst

Rick Wilson is an accomplished and highly motivated Business Analyst with more than 18 years of experience working in the public and IT sectors. He has in-depth knowledge of automated eligibility systems and process improvement in supply chain management. As a Senior Business Analyst, Rick has led business analysis and project teams to design and create business requirements, viable automated solution recommendations, cost estimates, and implementation roadmaps. He has delighted clients with his services relating to proven testing methodologies, mapping and documenting business processes, providing business process improvement recommendations and supporting all phases of change management.

Rick takes pride in the satisfaction his customers express in his work ethic and the quality of his services. Rick was Lead BA for the Semi-Annual Reporting Project for the CalWIN Eligibility System, recognized as 2013 Project of the Year by the Project Management Institute – Sacramento Valley Chapter.

On a personal level, Rick earned a BA with Honors in History from Chico State University. He has been married to his wonderful wife Karen for over 40 years and is the proud joyful dad to three adult children with five amazing grandchildren. In his spare time, Rick enjoys running, watching football, hunting, fishing, model building, hiking with his wife and traveling. Rick works as a volunteer for the Norah Foundation (www.thenorahfoundation.org) which was established in memory of his infant granddaughter Norah. The foundation raises funds to help families who have children with serious health issues.

Our Founder’s Legacy

Business Consulting

Business Advantage Consulting was founded by Duane Cheney and his wife Angela in August of 2000. For Duane, creating and managing Business Advantage was a labor of love and an expression of his innate creative entrepreneurship. With 10 years of IT and business experience in management at EDS and three years as a Vice President with Synergy Consulting, Duane wanted to apply the lessons he had learned to improve any and every organization that became a Business Advantage client…and he succeeded spectacularly.

From the very first Business Advantage Consulting engagement (a project to provide enterprise-wide user training on a new IT system at a little organization called the California Public Employees’ Retirement Systems – CalPERS), Duane delighted in tackling customers’ business challenges and providing sustainable solutions so customers could focus on their life priorities. He was visionary and passionate in his pursuit of organizational improvements. He also was gifted at making meaningful personal connections with the individuals who make up the organizations Business Advantage serves. To Duane, improving organizations meant improving the lives of the people who led, managed and worked in the organizations.

Duane once wrote, “We define success as having time to act on one’s life priorities. One of our life priorities is helping others succeed. When we look back over our lives, we want to say that we’ve given others the Business Advantage that helped them live a life of significance. Time is too valuable to passively wait for success.”

Duane’s words proved prescient. Time did prove too valuable for passivity. Several years after overcoming cancer, Duane experienced severe pulmonary conditions that ultimately led to a double lung transplant. In November 2014, Duane passed away at age 50 of complications from the transplant and the underlying conditions.

Duane, a man who truly lived out his faith, left behind his wife Angie and four children, as well as extended family and a huge network of friends and colleagues who loved him. He also left behind at Business Advantage a team of professionals – friends really – committed to honoring Duane’s legacy by applying his principles of service and excellence to achieve success as he so eloquently defined it. Those principles remain at the heart of every Business Advantage engagement.

Duane had a compassionate servant’s heart that radiated in every situation, every circumstance. While we celebrate and honor his well-lived life, we miss his friendship, faith, compassion and leadership every day.

Well done, good and faithful servant.