Our People

We are pleased to provide profiles to introduce our executive leaders and some of our consulting team members.

Steve Middlekauff
Chief of Business Operations

Steve Middlekauff is a dynamic leader with over 35 years’ experience supporting business transformation through information technology.  He has supported clients across multiple private sector industries and has extensive experience with many state and local government agencies.  He is passionate about helping clients solve their business needs with innovative solutions and outstanding professional service.  He comes to Business Advantage Consulting after many successful years with larger system integration companies such EDS, HP, Unisys, and most recently First Data, where he held a variety of positions including Global Industry Director for Social and Digital Citizen Services, North America Director for Health & Human Services, Director of Government Solutions, Principle Consultant, and Regional Director of Consulting Services.

In addition to his executive leadership experience, Steve has extensive experience as an Enterprise Solutions Architect supporting the design and deployment of large-scale complex solutions for some of the largest corporations and agencies in the world.

Steve has participated on numerous panels addressing social services trends and emerging needs, and was part of a select panel of industry experts requested to provide testimony to the Health Information Technology Policy Committee in Washington D.C. on the implications related to the Affordable Care Act.

Richard W. Lytle, MBA, PMP, CSM  Certified Consulting, Certified Business Consulting, Change Practitioner, Sacramento, California
Senior Director of Operations & Delivery

Rick Lytle is a motivational leader with more than 25 years operational, project management and organizational effectiveness experience in the healthcare industry and government. He possesses the ability to quickly analyze complex organizational challenges and formulate effective solutions and interventions, garnering positive results. He pays close attention to cost-effectiveness and the bottom line.  Rick has proven experience efficiently aligning business operations, with a focus on strategic communication, best practices and organizational change management. He possesses exceptional skills designing, implementing and providing evaluation and assessment of performance improvement policies and programs. He is a seasoned project, program and PMO manager with extensive experience providing process analysis, process development, and developing and implementing process recommendations. He earned a Master’s degree in Management/Business Administration from the University of Redlands and a Bachelor of Arts in journalism from Humboldt State University. He is certified as a Project Management Professional® from the Project Management Institute®; Change Management Practitioner from the Prosci® Change Management Learning Center; Certified ScrumMaster ® from the Scrum Alliance® and Managed Healthcare Professional from the Health Insurance Association of America ®.

On a personal level, Rick is a family man, married to his wife JoAnn for more than 35 years and proud father of three adult children. He enjoys a good book, movies, hikes, playing guitar (not very well but enthusiastically) and writing creatively. He is active in his local church and loves encouraging people to live with purpose in community. Rick and JoAnn personally invest time and resources in multiple non-profit organizations, including the Oasis International LTD. (www.oasisint.net), New Beginnings program (www.newbeginningsgoldcountry.org) and World Vision (www.worldvision.org ).

Britt Baysinger, PMPPMP_Business_Card_Logo
Senior Director of Client Services

Business ConsultingBritt Baysinger is a versatile technologist and IT professional with key competencies in electronic content management, project management, process engineering and independent validation and verification services. As a respected strategist he has worked with two of the nation’s largest pension funds to incorporate content management technologies into their organizations. His 18 years of project management experience allows him to quickly adapt to dynamic and changing environments, while operating successfully in high-stress and multi-tasking situations. His attention to detail and innovative ideas keeps him in high demand by clients and partners looking to build high performing project teams. Whether leading or participating, Britt brings a wealth of experience to any project looking to achieve valued results.

Britt excels at leading project teams aimed at developing new methods for managing enterprise business content including establishing new processes and tools; and providing process analysis and business process re-engineering services while managing a project to deploy a content management system. He earned a Bachelor of Science in Business Administration from the University of Phoenix. He is certified as a Project Management Professional® through the Project Management Institute® and as a AIIM SharePoint Practitioner.

An avid sports fan, Britt met his wife Ina on a trip to Los Angeles to attend an Oregon Ducks/UCLA Bruins football game; 14 years later they are still going strong. A father of four, he has an 8 year-old daughter, twins in college and a recent college graduate. Growing up in a Christian home, he remains active in his local church. He also enjoys many outdoor activities, including biking, hiking, fishing and even the occasional round of golf.

David J. Briceno, PMP, SSMPMP_Business_Card_Logo
Senior Project Manager

David Briceno is certified as a Project Management Professional® from the Project Management Institute® and SAFe® certified Scrum Master with a Bachelor of Arts in Applied Mathematics. David has over 20 years of experience in the healthcare industry working with EDS, Hewlett-Packard Enterprise, MAXIMUS Inc., and Health Net LLC as a Project and Program Manager and Application Developer.

He applies his project management, application development and implementation, and organizational change management skills to a variety of projects, including California Department of Health Care Services (CA-MMIS/Medi-Cal, Denti-Cal, Benefits Enrollment) and the California Work Opportunity and Responsibility to Kids Information Network (CalWIN) Consortium.

David has a passion for supporting and volunteering with organizations that provide aid and fight social injustices in underdeveloped counties.

Elizabeth (Betsy) Figueiro-Steinbrueck
Senior Project Manager

Betsy Figueiro-Steinbrueck has had outstanding success in building and maintaining relationships with key internal and external customers. She is versatile, highly customer oriented, and results oriented. She has more than 30 years of experience providing management analysis with a track record that demonstrates self-motivation, team motivation and results, creativity and initiative to achieve both corporate and personal goals.

Betsy specializes in providing project oversight, process analysis, development and implementation. She has proven experience developing and implementing performance management measurements and evaluating policies and programs for the federal/state government and health care industries. She has extensive experience providing management, process design, development and health care analysis. Her unique ability to understand client needs and expectations while identifying and filtering through operational detail, results in quality products and satisfied customers.

Stephen (Steve) J. Mershon, MS, MBA, PMP, CSMPMP_Business_Card_Logo
Senior Project Manager

Steve Mershon is certified as a Project Management Professional® from the Project Management Institute® and certified Scrum Master with a Master of Science in Computer Information Systems and a Master of Business Administration. He holds a Six Sigma Black Belt. Steve has over 20 years of experience in the Silicon Valley Semiconductor Industry working in new product development and introduction for Applied Materials, Silicon Valley Group, and Kulicke and Soffa as an Engineering Manager, Technical Support Manager, and Marketing Engineer. He traveled extensively throughout the US, Europe, Japan and Korea for these new product development and introduction efforts. In other career path advances, Mr. Mershon had the opportunity to manage resources from Price Water House Coopers, Accenture, and KPMG collaborating on business process development, information technology and organizational change management projects.

Upon moving his family to the Sacramento area in 2003 he applied his project management, business process development, information technology development /implementation and organizational change management skills to a variety of projects in support of a number of state agencies. These organizations included the California Department of Public Health, California Department of Transportation, California Public Employees Retirement System, California State Teachers Retirement System, California Correctional Health Care Services, and California Department of Health Care Services. In addition, Mr. Mershon managed projects for Aetna Health and Dignity Health Medical Foundation.

Steve is dedicated to balancing his energies in support of community volunteer work. He is the former Communications Leader for the Sacramento Valley Project Management Institution Chapter, a former spiritual care volunteer for Kaiser Hospital, and a current member of the Advisory Council for the Kairos Prison Ministry for California State Prison in Folsom.

Craig S. Osborn
Senior Project Manager

consulting expertCraig Osborn specializes in improving operations and maximizing the value of information technology (IT). Recognized by clients for his insightful leadership, he has 27 years of experience within both government and private industry. His experience spans the complete life cycle – strategic planning, change management, requirements definition, selection of software & vendors, development, testing, training, implementation, process improvement, and sound governance.

Within the public sector, Craig has both led and been a key contributor for multiple process improvement projects, technology projects, and strategic planning projects for many State of California clients. Craig has provided assistance to public sector clients on business/system analysis, requirements determination and determining the “best fit” solutions to improve his client’s effectiveness and efficiency.

He has also conducted numerous professional engagements to improve clients’ operations. These skills provide him the keen ability to analyze, manage and produce exceptional results for his clients. He focuses on service turnaround times; competitiveness/cost of operations; internal organizational optimization; customer satisfaction and service; and culture and collaborative decision-making. He received his Bachelor of Arts in Physics with a concentration in Computer Science.

Craig believes in service to the community. He serves as the President of the Board of Directors of Beanstalk Childcare Programs, a $10 million non-profit Sacramento-area organization providing child care and nutrition services to children, primarily in low-income families, throughout the six-county region. He has been entrusted by the Folsom-Cordova Unified School District Trustees as Chairman of the Citizens Oversight Committee. He also serves as the Vice President of the Cordova Community Council and has been Chair of two elementary school Site Councils providing stewardship of discretionary public funds for improving the quality of education. He is also a longtime volunteer in school classrooms and as a youth soccer and baseball coach. He is raising his 4 children in the Sacramento area.

Rick Wilson
Senior Business Analyst

Rick Wilson is an accomplished and highly motivated Business Analyst with more than 18 years of experience working in the public and IT sectors. He has in-depth knowledge of automated eligibility systems and process improvement in supply chain management. As a Senior Business Analyst, Rick has led business analysis and project teams to design and create business requirements, viable automated solution recommendations, cost estimates, and implementation roadmaps. He has delighted clients with his services relating to proven testing methodologies, mapping and documenting business processes, providing business process improvement recommendations and supporting all phases of change management.

Rick takes pride in the satisfaction his customers express in his work ethic and the quality of his services. Rick was Lead BA for the Semi-Annual Reporting Project for the CalWIN Eligibility System, recognized as 2013 Project of the Year by the Project Management Institute – Sacramento Valley Chapter.

On a personal level, Rick earned a BA with Honors in History from Chico State University. He has been married to his wonderful wife Karen for over 40 years and is the proud joyful dad to three adult children with five amazing grandchildren. In his spare time, Rick enjoys running, watching football, hunting, fishing, model building, hiking with his wife and traveling. Rick works as a volunteer for the Norah Foundation (www.thenorahfoundation.org) which was established in memory of his infant granddaughter Norah. The foundation raises funds to help families who have children with serious health issues.

A Legacy of Service

Business Consulting

Business Advantage Consulting was founded by Duane and Angela Cheney in August 2000. For Duane, creating and managing Business Advantage was a labor of love and an expression of his innate creative entrepreneurship. With more than 10 years of IT and business experience in management at other companies, Duane wanted to apply the lessons he learned to improve every organization that became a Business Advantage client…and he succeeded spectacularly.

From the very first Business Advantage Consulting engagement (enterprise-wide IT system user training at a little organization called California Public Employees’ Retirement Systems – CalPERS), Duane delighted in tackling customers’ toughest business challenges and providing sustainable solutions so customers could focus on their life priorities. He was visionary and passionate in his pursuit of organizational improvements. He also was gifted at making meaningful personal connections with the individuals who make up the organizations Business Advantage serves. To Duane, improving organizations meant improving the lives of the people who led, managed and worked in the organizations.

Duane wrote: “We define success as having time to act on one’s life priorities. One of our life priorities is helping others succeed. When we look back over our lives, we want to say that we’ve given others the Business Advantage that helped them live a life of significance. Time is too valuable to passively wait for success.”

Duane’s words proved prescient. Time was too valuable for passivity as Duane passed away much too soon in 2014 at age 50.  However, his legacy lives on through his family and the company he founded.

Business Advantage remains committed to honoring his legacy by applying the principles of service and excellence to achieve success as he so eloquently defined it. Those principles remain at the heart of every Business Advantage engagement.